International Association of Directional Drilling

The International Association of Directional Drilling (IADD) is a 501(c)(6) not-for-profit organization dedicated to promoting directional drilling, as well as advancing the technology, competence and knowledge of its members. IADD is also focused on helping the industry develop standards that will ensure the safest and most effective directional drilling operations.

Gray Matter Marketing worked with this nonprofit membership-based group to help raise brand awareness and enhance the membership experience; thus, increasing event participation, membership and sponsorship. We executed various elements, such as:

  • Brand strategy and implementation
  • Event planning and execution
  • Collateral and multimedia creation
  • Website (www.iadd-intl.org) and social media planning and execution

 

Project examples:

Mud Motor Forum Program

Mud Motor vs RSS Forum Program

IADD Sponsorship Brochure

 

 

 

 

International Association of Directional Drilling

The International Association of Directional Drilling (IADD) is a 501(c)(6) not-for-profit organization dedicated to promoting directional drilling, as well as advancing the technology, competence and knowledge of its members. IADD is also focused on helping the industry develop standards that will ensure the safest and most effective directional drilling operations.

Gray Matter Marketing worked with this nonprofit membership-based group to help raise brand awareness and enhance the membership experience; thus, increasing event participation, membership and sponsorship. We executed various elements, such as:

  • Brand strategy and implementation
  • Event planning and execution
  • Collateral and multimedia creation
  • Website (www.iadd-intl.org) and social media planning and execution

 

Project examples:

Mud Motor Forum Program

Mud Motor vs RSS Forum Program

IADD Sponsorship Brochure