Event Strategy & Execution

Events and sponsorships are critical to networking, getting your name out there, and capturing new business. They can also be a lot of work.

Gray Matter Marketing has the expertise and team to take care of planning and executing every detail of your event, no matter how big or small.

Types of events we coordinate for clients include:

✔ Customer events (e.g., lunch and learns, user groups, quarterly business reviews, etc.)

✔ Conference and exhibitions (e.g., booth support, logistics support, sponsorships, speaker engagements, etc.)

✔ Launch parties

✔ Training and team building

✔ Press conferences and trade journal press tours

From event conception to clean up, count on us to:

✔ Ensure your event is on brand—and tailor-made for your target audience

✔ Create a strategy for the event, keeping your budget and resources in mind

✔ Manage all the logistics, including finding venues, scheduling speakers and panelists, ensuring necessary resources are available, building tool models, etc.

✔ Market the event through online and print efforts

✔ Create all display, multimedia, and print materials needed for booths and sessions