Strategic Marketing Alliance Expands Capabilities

Highway 9 Consulting and Gray Matter Marketing are excited to announce a strategic alliance to offer a more comprehensive range of services and further enhance marketing results for clients. By combining the complementary strengths and offerings from both firms, this unique partnership gives clients access to additional expertise and capabilities throughout the branding, marketing, and sales enablement lifecycle.

Highway 9, Houston’s Industrial B2B HubSpot agency, helps clients use HubSpot’s marketing automation technology to acquire, cultivate and close B2B Industrial buyers. Highway 9 is led by Kevin Brady, a 30-year sales and marketing veteran with a track record of developing high-performing sales teams. Unlike traditional marketing agencies, Highway 9 has decades of specialized domain expertise in industrial technologies, helping deliver lead generation campaigns that engineers and scientists respond to.

Gray Matter Marketing combines years of branding and identity experience with a tried and tested methodology for successful launches to help customers create engaging connections that shape perceptions, transform businesses, and drive profitability. With hundreds of branding and launch campaigns under their belt, Gray Matter’s owner, Wendy Gray, and a hand-selected team of professionals tailor marketing and brand strategies to fit a client’s pace, budget, and resources to achieve optimal ROI.

“Wendy and I have worked on projects together for over five years and have developed and executed successful marketing plans at every turn. This is the right time to formalize our relationship so that we can produce more integrated and complete campaigns for our clients,” says Kevin.

“The Gray Matter Marketing team could not be more thrilled about the expanded relationship with Highway 9,” said Wendy. “By combining a proven track record of strong branding and launch strategies with enhanced marketing automation and digital lead generation, we’re providing clients with a more comprehensive offering that will help optimize their marketing spend, especially important in today’s environment.”

For more information or to schedule a free consultation, visit either company’s websites at or